As a business owner of either a local or international company, it is important to keep a strong and positive image to attract customers. Offering useful and unique quality products is essential and having a team of enthusiastic employees is also helpful. However, one of the most important factors that can keep your business successful is by offering a customer satisfaction guarantee. Whether you are the owner of a toy store selling dollhouses or are a general manager for a Wal-Mart, you must meet the needs of your clients and the easiest way to do this is by having a satisfaction guarantee policy.

A satisfaction guarantee suggests that the customer is in charge of whether they feel that your product has met their personal needs. If they are not happy with the quality of your product or the service that was provided for them, they have the right to refuse payment. This policy can be included on products of all sizes and values. For instance, if a private seller of a home in the Toronto real estate market decided to sell a home with a satisfaction guarantee, and a potential buyer did not believe the house was up to code, they could refuse to make a payment on the home.

The satisfaction guarantee policy is based on giving your customers the benefit of the doubt that they will act in good faith if they deny your services. In this process a customer is expected to state legitimate reasons as to why the product did not satisfy them. This gives the owner or employees an idea of what aspects of their business they need to improve to ensure all of their clients needs are met. The negative aspect of this policy is that sometimes individuals will refuse payment simply to obtain your product or service for free. This can be extremely disheartening especially if you were commissioned to do the work. An example of this would be if an artist, specializing in framed wall art, produced a portrait for a client and after all of their hard work, they refused to pay for the work. In this situation the client should have spoken to the artist about their concerns before the piece was finished.

In some cases, the satisfaction guarantee allows customers to obtain a newer or better version of your product. For instance, if this policy is in effect and a customer brought in your product with a broken welded joint strap it is possible to simply replace their damaged product. This will show the customer that you take pride in your products and truly care about your clients. Some of the issues with your products may be the result of an issue during manufacturing. For instance, if a rollformer machine did not properly flatten the metal used in your product, this is not the seller's fault. If a new product is issued to the customer and an explanation is provided explaining that it was a defect during manufacturing, the image of the company will not be altered and the client will be happy with their product.